Duties:
As a Social Media Content Producer, you will be an integral part of the social media team, responsible for capturing and creating engaging content that reflects the vibrant culture of Norfolk State University. This role offers hands-on experience in event coverage, content creation, and visual storytelling, providing an opportunity to build your portfolio while contributing to the university’s social media presence. You will work closely with the social media manager and other departments to ensure content aligns with NSU’s messaging and branding. Attend university events to capture high-quality photos and videos for social media. Create and curate engaging visual content, including graphics, videos, and photography, for use across platforms like Instagram, Twitter, Facebook. Demonstrate proficiency in photography, ensuring proper composition, lighting, and subject focus to capture impactful moments. Collaborate with the social media team to develop creative content strategies that highlight campus events, student achievements, and university milestones. Edit and optimize photos and videos using Adobe Photoshop, Lightroom, Premiere, or similar tools. Assist in scheduling posts and maintaining a consistent publishing calendar to maximize social media engagement. Track social media trends, proposing fresh and innovative ideas to keep content relevant and captivating for NSU’s audience. Engage with the online community, responding to comments, messages, and interactions to foster positive engagement. Ensure all content adheres to the university's style guide and branding guidelines, maintaining consistency in tone, visuals, and messaging. Analyze social media metrics to assess the effectiveness of content and inform future strategy. Work closely with departments to ensure all visual and written content aligns with NSU’s branding guidelines.
Qualifications:
Proficiency in photography, with the ability to capture high-quality images and videos in various lighting conditions and event settings. Familiarity with editing tools such as Adobe Photoshop, Lightroom, and Premiere for post-production. Knowledge of social media platforms, including Instagram, Twitter, and Facebook. Strong communication skills, both written and verbal. A creative mindset with a keen eye for visual aesthetics and attention to detail. Ability to work independently, manage time effectively, and meet deadlines. Enthusiasm for creating dynamic and engaging content that represents Norfolk State University’s vibrant community. This position is ideal for students with a passion for visual storytelling, social media, and digital marketing, offering a chance to build a professional portfolio while contributing to the university's branding efforts.
Must be awarded Work-Study for the fall 2024 term.
